Marketing & Sales Book Summaries

Smart Calling

Art Sobczak

Smart Calling

Eliminate the Fear, Failure, and Rejection from Cold Calling

Got Your Attention?

How to Create Intrigue and Connect with Anyone

Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

Tribes

Seth Godin

Tribes

We Need You to Lead Us

The Richest Man in Babylon

Now Revised and Updated for the 21st Century

Follow Up and Close the Sale

Jeff Shore

Follow Up and Close the Sale

Make Easy (and Effective) Follow-Up Your Winning Habit

Pitch Like Hollywood

What You Can Learn from the High-Stakes Film Industry

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Pitch Perfect

How to Say it Right the First Time, Every Time

The Storytelling Edge

Shane Snow and Joe Lazauskas

The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

Marketing Made Simple

Step-by-Step StoryBrand Guide for Any Business

Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

Renegade Marketing

Drew Neisser

Renegade Marketing

12 Steps to Building Unbeatable B2B Brands

Made to Stick

Why Some Ideas Survive and Others Die

Fail Fast, Fail Often

How Losing Can Help You Win

This Is Marketing

You Can't Be Seen Until You Learn to See

Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising

The New Strategic Selling

The Unique Sales System Proven Successful By the World’s Best Companies

The Challenger Sale

Taking Control of the Customer Conversation

Digital Marketing Strategy

An Integrated Approach to Online Marketing

All Marketers Are Liars

The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All

The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Switch

How to Change Things When Change Is Hard

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

The Art of Influencing Anyone

Niall Cassidy

The Art of Influencing Anyone

The classic must-read for anyone who wants to learn how to sound more convincing and persuasive

The Sell

The Secrets of Selling Anything to Anyone

Positioning

Al Ries and Jack Trout

Positioning

The Battle for your Mind: How to be seen and heard in the overcrowded marketplace

Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked